Our Team at Scale Up Partners
Scale up Africa coaches have walked this road, established and sold their own businesses and understand the lonely road of business leaders.
Meet Our Partners
Business professional | Certified Company Director | Professional Associate at GIBS
Dr Keith Fairhurst
PHD BUSINESS MANAGEMENT; MSC - FINANCE; MBA
Dr Fairhurst is a Certified Company Director, Professional Associate at GIBS, and Enterprise Coach with over 30 years of experience supporting executive teams and boards through periods of growth and complexity.
As Founder and Director of ScaleUp Partners, he focuses on scaling businesses to increase enterprise value, developing leaders for sustainable vision, and strengthening governance to reduce risk and attract talent. He has held senior advisory and leadership roles across banking, mining, telecommunications, and manufacturing.
Dr Fairhurst serves on multiple company boards and is recognised for guiding organisations through high-risk periods, including the COVID-19 pandemic. Under his strategic and governance leadership, the businesses he supports have delivered consistent performance improvement — including one that achieved tenfold growth over a decade.
Business Strategist | Corporate Advisor | Executive Advisor
Jordaan Jacobs
B. Eng. Mechanical | B. Eng Hons Mechanical | MBA
Jordaan is a seasoned business strategist who partners with leadership teams to navigate complexity and create clarity in uncertain environments. His work focuses on strategy execution, leadership alignment, and building the structures required for sustainable growth.
He has supported executives across multiple industries to refine strategy, improve decision-making, and translate vision into practical, actionable roadmaps. His expertise spans business transformation, operational efficiency, and leadership development — enabling organisations not just to respond to change, but to perform with resilience and purpose.
Beyond strategy, Jordaan is deeply committed to strengthening leadership cultures that balance agility with accountability. Drawing inspiration from endurance sport and adventure racing, he brings a disciplined, adaptive mindset to business challenges — helping teams execute with focus, confidence, and consistency.